Laos To Your House came to life as a beloved Laotian food meal delivery concept rooted in authenticity, warmth, and family tradition. To support its continued growth, I led a full brand refresh that honored its cultural identity while evolving its presence for a broader, modern audience.

The refresh included a new logo design, a mark inspired by fresh Laotian ingresdients and architectural motifs, blending heritage with a clean, contemporary aesthetic. The updated visual identity system included new color palettes, typography, and brand elements that communicate bold flavor, cultural pride, and approachability.

Alongside the logo, we refined brand messaging to better reflect the founder’s story and the emotional core of the business: sharing tradition, comfort, and connection through food. The refreshed brand now positions Laos To Your House for expanded product lines, market growth, and deeper community connection.

SKILLS:

  • Brand Strategy

  • Visual Identity Design

  • Cultural & Market Research

  • Logo Development

  • Messaging & Storytelling

  • Art Direction

  • Creative Direction

  • Packaging & Product Readiness

DELIVERABLES:

  • Brand Discovery & Positioning Framework

  • Custom Logo Design & Icon Variants

  • Typography & Color Palette System

  • Brand Style Guide

  • Messaging Framework (Taglines, Voice, Founder Story)

  • Visual Moodboards

  • Packaging Inspiration & Usage Scenarios

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