Laos To Your House came to life as a beloved Laotian food meal delivery concept rooted in authenticity, warmth, and family tradition. To support its continued growth, I led a full brand refresh that honored its cultural identity while evolving its presence for a broader, modern audience.
The refresh included a new logo design, a mark inspired by fresh Laotian ingresdients and architectural motifs, blending heritage with a clean, contemporary aesthetic. The updated visual identity system included new color palettes, typography, and brand elements that communicate bold flavor, cultural pride, and approachability.
Alongside the logo, we refined brand messaging to better reflect the founder’s story and the emotional core of the business: sharing tradition, comfort, and connection through food. The refreshed brand now positions Laos To Your House for expanded product lines, market growth, and deeper community connection.



SKILLS:
Brand Strategy
Visual Identity Design
Cultural & Market Research
Logo Development
Messaging & Storytelling
Art Direction
Creative Direction
Packaging & Product Readiness
DELIVERABLES:
Brand Discovery & Positioning Framework
Custom Logo Design & Icon Variants
Typography & Color Palette System
Brand Style Guide
Messaging Framework (Taglines, Voice, Founder Story)
Visual Moodboards
Packaging Inspiration & Usage Scenarios