As part of a broader brand refresh for WhirlyBall, I led the art direction for a multi-location photoshoot and oversaw the strategy and execution of a new, user-centric website.

The photoshoot was designed to capture the full spirit of the WhirlyBall experience—from high-energy gameplay to private events and food & beverage moments. I directed every detail from concept and shot list to styling, talent coordination, and on-site production, resulting in a dynamic image library now used across digital, social, and print platforms.

In parallel, I guided the redesign of WhirlyBall’s website to improve both user experience and data-driven marketing performance. The upgraded site features:

• Streamlined navigation and mobile responsiveness

• Location-based customization

• Enhanced SEO structure

• Conversion-focused landing pages

• Integrated analytics for real-time insights

Together, the new visuals and website deliver a cohesive, modern brand experience—one that reflects the energy of the venues while driving engagement, bookings, and campaign performance.