For Echo Lake Foods, a family-owned frozen foods manufacturer with over 80 years of heritage, we led a comprehensive brand refresh and website redesign to reflect their growth, innovation, and longstanding commitment to quality.

Our brand development work focused on honoring Echo Lake’s legacy while giving the brand a modern, approachable look and feel. We refined their visual identity—updating logo colorways, introducing new typography, and expanding their design system with patterns, illustrations, and messaging frameworks that feel both heritage-driven and forward-thinking. Tone of voice was also updated to balance trust, warmth, and innovation across all brand communication.

The new website was built on WordPress with clean navigation, enhanced visuals, and mobile-optimized performance. It showcases Echo Lake’s full range of products—from precooked IQF egg components to pancakes, waffles, French toast, and more—while communicating the company’s capabilities in R&D, co-packing, and large-scale food production. SEO best practices were applied throughout to ensure a strong foundation for discoverability.

The result is a brand and digital presence that reinforces Echo Lake Foods’ position as a trusted, innovative partner in the food industry—and sets the stage for continued growth.